People at the University of Illinois who care about recycling think about changing human behavior. They wonder how to make the distinction between the landfill bin and the recycle bin so convenient and so obvious that even the most stressed and preoccupied student hits the right target. At the Champaign-Urbana campus, zero-waste is a serious commitment. It is included as a component of the Illinois Climate Action Plan which obligates the U of I to achieving carbon neutral status by 2050. Read more on recycling improvements.